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Moments of Truth to Equity Clicks
“Moments of truth” now depend on “equity clicks.” Equity clicks happen when your consumer allows your brand to exist within their journey. An equity click is any consumer-driven action online (or on...
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Um, Could You Be Quiet, Please?!
Noise. Specifically, the kind that results from a zillion different advertisers living within a channel. How are you going to stand out and be heard when you’re launching a campaign in Search? Easy,...
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The “Always There” Brand
If the internet is making brands more accessible, shouldn’t modern brands act like real friends, real partners, and encourage real dialogue? This is why modern brands must be “always on” or “always...
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Digital Branding by the Pageview
As a continuation to the post Moments of Truth to Equity Clicks, let’s start thinking about the Multiplicity Factor of Pageviews for Digital Branding. Maybe we’ve been thinking about pageviews all...
View ArticleThe Value of Search Marketing
If you don’t see the value in Search and believe you don’t need it, then you really don’t need your website either. Again and again, we hear marketers speak rather harsh words about Search as a...
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